As with many industries, there are always companies that appear to be helpful, but are actually offering shady SEO services to undeserving customers. Even the smartest of people can often times be scammed by these SEO services. Running your own website can sometimes be a time consuming task and we don’t always have hours to spend auditing an SEO company. We hire them to do a job for us – we should trust them! Unfortunately, this is not always the case. You should be aware of the tactics your company is using because it is easy to get scammed. One of the most popular scams coming from these companies today is the Bait and Switch, which we will get into in a minute.
When building up your SEO strategy, back links are very important. These are inbound links that originate from other websites and point to your own. Google uses these in determining how to rank your site so obviously it is important to use them.
That is where the Bait and Switch comes in. Companies offering SEO services will approach you to offer you link swapping services. They will offer to share your link on their website in return for you linking to their webpage on your own site. This seems like a pretty good deal right? Easy enough? That is what a lot of people think and they unfortunately fall victim to this scam. Once you post the links to your website, you never check back to their site to see if your website is posted on theirs. Sometimes, it never is and you have been sharing their link for free and getting nothing in return.
If you happen to notice this happening to your site, sometimes it can be hard to even contact the company that originally contact you to request for your link to be put up. The company gets improved rankings while you are left chasing after them to reap your benefits. It is amazing how quickly a company can disappear once you are looking to get what you deserve from them.
This is a classic scam that has been going on for a long time. And unfortunately, it continues to be used on undeserving people. If you are aware of this scam, you can more easily avoid it. When you are contacted by a company looking to swap SEO services, make sure you do a bit of research. There are plenty of honourable companies out there, but if you do not feel comfortable using one, there is a probably a reason for it!